Finding Purpose and Creativity in a New Season
The science is clear—living with a sense of purpose protects the brain. But what does “purpose” really mean and how can we discover our own? Let’s take a closer look.
As we step into a new season—and mark World Alzheimer’s Day on September 21st, themed “Ask About Dementia, Ask About Alzheimer’s”—it’s the perfect time to ask: What gives me purpose? Many people assume that purpose has to come from our career, charitable work, or a “big” life mission. But in reality, purpose often begins in the smallest of moments. It’s about noticing what lights you up, what sparks your curiosity, and how you share that energy with the world around you.
Purpose isn’t only about action—it’s a feeling, an energy, and an invitation to be present. Maybe it’s a subject you keep clicking on, a podcast you never miss, or the conversations you find yourself drawn into. These sparks are little clues pointing toward what may fuel your creativity, joy, and sense of meaning.
And here’s the powerful part: following those sparks isn’t just good for the soul—it’s good for your brain. Research shows that having a strong sense of life purpose helps keep the brain resilient—people with higher purpose were 28% less likely to develop cognitive impairment, and they experienced a modest but significant delay in onset of decline.
We also know that challenging your brain by engaging in creative outlets, hobbies, and cognitive activities helps build cognitive resilience. Activities like learning a new skill, reading about a fresh topic, trying a musical instrument, or even tackling puzzles and games all challenge the brain in new ways, strengthening neural connections. The U.S. POINTER study, a landmark trial on Alzheimer’s prevention, underscores this. Participants who combined healthy nutrition, regular physical activity, cognitive training, social engagement, and monitored their cardiovascular risk numbers showed measurable improvements in memory and thinking compared to those who didn’t. In other words, purpose-driven, curious living doesn’t just feel good—it protects your brain.
How to Follow Your Curiosity
Lean into learning. Try a class, read a new article, or explore a creative hobby connected to those interests.
Mix in challenges. Choose hobbies that stretch you a little—whether that’s learning a new recipe, picking up a language app, or playing strategy games.
Make it social. Join a group, book club, or workshop—it strengthens purpose and cognition.
Notice the pull. Pay attention to the subjects you linger on in podcasts, books, or social media - they can point you toward deeper interests, values, or a sense of purpose.
Give back. Whether through mentoring, caregiving, community work, or simple acts of kindness, using your time and talents to support others can create meaning and strengthen purpose.
MIND Diet-Inspired Brain-Healthy Hobbies
Cooking with curiosity. Experiment with new MIND diet–friendly recipes. Trying a new leafy green, colorful other vegetable, or whole grain not only feeds your brain but also sparks creativity in the kitchen.
Gardening for growth. Growing your own vegetables or herbs connects you with nature, supports healthy nutrition habits, and offers a MINDful, brain-boosting routine.
Music and movement. Learning a new dance step or practicing an instrument combines creativity, coordination, and memory—powerful training for your brain.
Final Thought
Curiosity is the seed of creativity, and creativity fuels purpose. By following those small sparks and intentionally challenging your brain, you’re not only building a more joyful and meaningful life—you’re also strengthening your cognitive health for the future.
✨ Reflection for you: What curiosity spark has been nudging you lately? We would love to hear what you have been up to! Let us know by emailing us here.
